Chery TIGGO 8 Pro Garners Global Recognition as Official Vehicle for BRICS Summit in South Africa

Chery TIGGO 8 Pro
Chery Automobile continues to showcase its quality and reputation on the global stage. One of its latest offerings, the Chery TIGGO 8 Pro, has been chosen as the official presidential vehicle for the 15th BRICS Summit held in Johannesburg, South Africa from August 22nd to 24th, 2023. This summit brings together the leaders of the BRICS nations – Brazil, Russia, India, China, and South Africa.

In the wake of the COVID-19 pandemic, the 15th BRICS Summit marks the first offline meeting, focusing on strengthening cooperation and "expanding" BRICS mechanisms. The summit has garnered significant global attention and wields substantial influence.

Chery's partnership with BRICS in 2023 marks its second time, with a prior occurrence in 2017 when the TIGGO 7 Pro enjoyed the same privilege of escorting the leaders of the five nations.

Chery's designation as the official vehicle for international events has been a long-standing practice. Chery vehicles are well-known and favored by users in over 80 countries and regions worldwide. For instance, the TIGGO 8 was previously used as a welcoming car for the President of Brazil and as an official vehicle for Qatar Airways. This trust underscores Chery's international brand image and its global quality, which garners high praise on the international stage.

Distinctive Features of the Chery TIGGO 8 Pro

Chery TIGGO 8 Pro
 Chery TIGGO 8 Pro (Image:
The Chery TIGGO 8 Pro, utilized at the 2023 BRICS Summit in South Africa, boasts impressive power performance, progressive smart technology configurations, and a luxurious and comfortable interior.

Equipped with the Kunpeng 2.0TGDI engine, harnessing Chery's innovative technology, the TIGGO 8 Pro achieves a maximum power output of 187 kW and peak torque of 390 N·m. Its unique 5+2 flexible space, Lion 5.0 AI smart technology, integrated 24.6-inch dual-screen display, and other class-leading advantages offer a comfortable driving experience for the leaders of the BRICS nations.

As the official presidential vehicle, the TIGGO 8 Pro has undergone thorough performance testing, providing an opportunity to showcase China's brand strength and leadership.

Chery's Consistent Support for International Activities

Since the initiation of BRICS cooperation in 2006, Brazil, Russia, India, China, and South Africa have collaborated across various fields and achieved significant advancements. This collaboration has significantly contributed to global economic growth, promoted global governance system reforms, and maintained international peace and stability.

For crucial international events such as BRICS, vehicle selection is a meticulous process. Apart from the company's strong stature, broad social influence, and positive reputation, alignment between the company and the values of the summit is an essential criterion.

Chery Automobile was the first Chinese automotive manufacturer to export complete vehicles (CKD components, engines, technology, and vehicle manufacturing equipment) abroad. In 2001, the first wave of car exports was sent to Syria via the Tianjin Port in complete format.

With over 20 years of overseas operation, Chery has employed innovative strategies to solidify its global standing, including ensuring export sales, garnering support for factory establishment, and strengthening its brand for a more robust market position.

Chery Leads Passenger Vehicle Exports in China

Relying on a positive brand image, strong products, and exceptional service systems, Chery has led the export of passenger vehicles in China for two decades. Global sales volume has exceeded 12 million, with over 2.8 million international users. From January to July this year, Chery has sold a total of 891,895 units, a 47% increase compared to the previous year.

Chery's products are popular in Saudi Arabia, Mexico, Peru, and other countries, becoming top choices on consumers' car purchasing lists. In Chile, Chery even won the prestigious Gold Effie Award, akin to the "Oscar" of marketing awards.

In the Brazilian market segment, the TIGGO 7 boasts the highest preservation value. International markets consistently praise Chery, affirming its global quality and remarkable strength.

Steadfast Globalization Strategy for 26 Years

Chery consistently pursues independent R&D processes, delving deep into research areas such as power development, platform advancement, smart driving, and new energy layout acceleration. These efforts position Chery as a globally recognized brand.

In terms of research and development, Chery has established six R&D centers in Wuhu, Shanghai, North America, South America, Europe, and Central Asia. Chery possesses the same capabilities as multinational car corporations in terms of global car manufacturing. This is evident through numerous accolades in foreign markets.

Chery has been named the best Chinese global brand among the Top 50 Chinese Global Brand Builders in 2023. The company has also secured the "Top 20 Overseas of Chinese Enterprise" recognition five times consecutively. Chery's unique foreign market management model earned it the highest position for the National Enterprise Management Modernization Innovation Award in 2022.

These accolades not only bring Chery international acclaim but also bolster China's brand image on the global stage.

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